Duration: 2h 14m | Video: .MP4, 1280x720, 30 fps | Audio: AAC, 48 kHz, 2ch | Size: 868 MBGenre: eLearning | Language: English
Are you a novice content marketer who needs to know how to create a powerful story with proven SEO techniques that appeal to major search ees
Are you looking for a refresher on content marketing essentials or help fill a knowledge gap
Do you need to learn how to fine-tune your content strategy to deliver a quality user experience
Content Marketing is the guide you need! We will teach you how to establish your content marketing strategy in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to establishing successful content marketing.
Content marketing has exploded in popularity and the necessity for a well-rounded marketing strategy, and it is here to stay. The fundamentals of content marketing are not all that complicated, provided you give something of relevant value to your target audience, hoping they will ultimately return the favor with a sale. Apply content marketing successfully to your overall marketing strategy and you will see the return you merit from your content marketing efforts.
Content Marketing provides you some pointers and tips for navigating a content marketing strategy, it also asks you to think and consider how you currently are strategizing. It helps you to evaluate where you are and what you, as an individual, need to change to push it to the next level.
In a comprehensive step-by-step reference format, each chapter corresponds to a specific element of content marketing. The clear-cut organization makes it simple to follow along and refer back to areas you still feel confused about as you go. This guide is complete with coherent examples to help you distinguish between each element and log them into your long-term memory.
What content marketing is, how it began, and what it has achieved to date for companies
Understanding the value proposition of content marketing
How to approach your company's unique perspectives and approach to create content and ways to distinguish your content from your competitors
Understanding the different types of content and how they work best to pursue some goals rather than others
How to set-up a road map to navigate your way to set up a content marketing plan
Useful facts to boost content recognition and gain quick wins, motivating you to see real-life and practical techniques further to improve the creation and marketing of your sales-driven content
Details of the essential components, including your preferred business model, purposes and goals, audience personas or profiles, and the buyer's journey
Delivering the right sort of content that not only captivates your audience but also leads to sales
The right content channels for your content
The seven-step process to help you understand the purpose of attracting finely defined audiences and building content that will lead to credibility, trust, and potential sales
And much more!
To help you on this journey of achieving the goal of becoming a content marketer, this guide goes through many actionable examples and strats. As you press yourself to grow, you will find that there are so many experiences you have already had that will help formulate your ability to establish successful content marketing. Let's get started!