September 11 2022

Telemarketing Fundamentals


Telemarketing Fundamentals
Last updated 5/2022MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 436.02 MB | Duration: 0h 52m

Learn the fundamental concepts of Telemarketing and Outbound Dialing

What you'll learn
Learn the basic concepts of Telemarketing
Understand the sales process through a telemarketing campaing
Identify the components of a Outbound Telemarketing Strategy
Understand Outbound Concepts
Requirements
None
Description
Telemarketing (somes known as inside sales, or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the call.


Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing.Telemarketing is defined as contacting, qualifying, and canvassing prospective customers using telecommunications devices such as telephone, fax, and internet. It does not include direct mail marketing.The rise of telemarketing can be traced back to the 19th century telephonists, or switchboard operators. Trans-cultural hiring of switchboard operators (mostly women) became especially popular in North America throughout the 20th century, partially due to popularity gained through advertising. After the shift from public switched telephone network to computer-based electronic switching system, the job of switchboard operators gradually diminished. However, with the rise of advertising and with the popularity of the telephone use, new jobs, including telemarketing jobs, were created.SubcategoriesLead generation, the gathering of information and contacts.Sales, using persuasion to sell a product or service.Outbound, proactive marketing in which prospective and preexisting customers are contacted directly,Inbound, reception of incoming orders and requests for information. Demand is generally created by advertising, publicity, or the efforts of outside salespeople.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Understanding Telemarketing

Lecture 2 Understanding Telemarketing

Section 3: Telemarketing Sales Channels and Sales Skills

Lecture 3 Telemarketing Sales Channels and Sales Skills

Section 4: Telemarketing Sales People

Lecture 4 Telemarketing Sales People

Section 5: Plan for Outbound Marketing

Lecture 5 Plan for Outbound Marketing

Section 6: Plan Customer Relationship for Outbound Marketing

Lecture 6 Plan Customer Relationship for Outbound Marketing

Section 7: Effective Calling Campaings

Lecture 7 Effective Calling Campaings

Section 8: Effective Telephone Skills

Lecture 8 Effective Calling Campaings

Section 9: Telemarketing Cost Analysis

Lecture 9 Telemarketing Cost Analysis

Section 10: Legal Issues Telemarketing

Lecture 10 Legal Issues Telemarketing

Section 11: Telemarketing Fraud

Lecture 11 Telemarketing Fraud

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