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Writing with Impact


Writing with Impact

Writing with Impact
Writing with Impact
MP4 | Video: h264, 1280x720 | Audio: AAC, 48 KHz, 2 Ch
Genre: eLearning | Language: English + .SRT | + Exercise Files
Level: Appropriate for all| Duration: 1h 1m | 331 MB


There's no such thing as generic "good" writing. Writing quality-and impact-comes

from how well it fits its purpose. This course shows how to give all your writing

more impact, regardless of its purpose. Writer and journalist Tom Geller helps you

find your own reasons for writing, demonstrating how to use those reasons to drive

the words you choose and the tone you take. Plus, he shares how to leverage your

understanding of grammar and sentence structure to write nearly anything with

maximum impact. Upon completing this course, you'll be equipped with practical tips

for making your prose clear, concise, and right for its specific purpose.

Topics include:
Seeing through your readers' eyes
Responding to what readers want
Understanding how people read
Quickly grabbing your readers' attention
Getting to the point
Untangling (and subverting) grammar
Using sentence rhythm for effect
Matching style to genre

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Writing with Impact

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